Sitecore CDP & Personalize
Turn customer data into real-time, personalised experiences. We implement Sitecore CDP and Personalize to unify data, run experiments and personalise at scale.
Talk to our Sitecore teamWhat is Sitecore CDP & Personalize?
Sitecore CDP unifies customer data from every channel into real-time profiles; Sitecore Personalize uses that data to run web, embedded and full-stack personalisation and experimentation. Together they turn data into experiences that adapt to each customer in the moment.
Key capabilities
How Ethisys delivers Sitecore CDP & Personalize
We implement CDP and connect your data sources, define the profiles and audiences that matter, then design and run personalisation and experiments in Personalize — measuring impact and iterating. We build the decisioning and guardrails so personalisation is safe and effective.
Frequently asked questions
What's the difference between Sitecore CDP and Personalize?
CDP unifies and stores customer data as real-time profiles; Personalize uses that data to deliver and test personalised experiences.
Do we need Sitecore XM Cloud to use them?
No — CDP and Personalize are composable and work with any stack, though they integrate well with XM Cloud.
Is Sitecore Personalize based on Boxever?
Yes — Sitecore Personalize is built on the technology from Boxever, now part of the composable suite.
Can we personalise a non-Sitecore site?
Yes — CDP and Personalize work with any front end, not just Sitecore.
Related services
Start a Sitecore project with Ethisys
Tell us what you're building and we'll show you how a specialist Sitecore Gold partner can deliver it.
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